Investors
The marketplace for dive travel.
UiDive connects divers with verified dive centres and operators, and gives them a community to log, share and plan their next dive. Hosts pay a monthly subscription to list, and we are adding booking-based revenue next.
The problem
Dive travel is booked in the dark
Divers find trips through scattered websites, WhatsApp groups and word of mouth. It is hard to compare operators, hard to trust who is certified and insured, and hard to find a buddy.
Small dive centres, meanwhile, have strong local reputations but weak online reach, and pay for generic booking software that does nothing to bring them new customers.
Our answer
One place to find, trust and book
UiDive is a two-sided marketplace. Verified hosts publish trips; divers discover them, book, chat with the host and other divers, review the trip and log the dive. Every step feeds the next diver's trust.
Product
What is built today
Discovery
Divers search real, bookable trips by destination, date, certification level and price, with maps, reviews and saved lists.
Verified supply
Hosts apply, upload ID, certification, registration and insurance, and are reviewed by our team before they can list.
Community
Dive logs, posts, buddy chat, trip chat and contests keep divers on the platform between trips and bring them back.
Host tools
A dashboard for trips, rosters, bookings, analytics, reviews, waitlists, team access and email notifications.
Business model
Subscriptions today, bookings next
Hosts pay a monthly plan to list trips and unlock tools. Divers use UiDive free. Once in-platform payments launch, a commission on each booking adds a second revenue line that grows with volume.
Starter host
£9.99 /month
- Up to 5 active trips
- Standard verified badge
- Email support
Dive centre
£19.99 /month
- Unlimited active trips
- Dive centre verified badge
- Analytics trends, review replies, photo gallery
Dive operator
£29.99 /month
- Featured Operators placement
- Direct diver messaging, CSV export
- Team logins and unlimited gallery
Recurring revenue
Subscription income that is predictable and grows with every host we onboard.
Volume upside
Booking commission scales with trips sold, not with the number of hosts.
Trust as a moat
Verification, reviews and dive logs build a data set that is hard to copy.
Roadmap
Where we are going
- • Live marketplace at uidive.com
- • Host verification and admin review
- • Multi-language interface (EN, ES, FR, ZH)
- • Social, push and email notifications
- • In-platform payments and host billing
- • Booking commission on trips
- • Search and SEO growth
- • Native-feeling mobile experience
- • More languages and currencies
- • Gear, course and liveaboard listings
- • Partnerships with agencies and tourism boards
- • Data products for operators
Roadmap items are plans, not commitments, and may change.
Governance
Leadership
Joel Aplin
CEO
Chief Executive Officer
Joel has been diving since 2019 and has logged a considerable number of dives, including as a Divemaster. His love of the sea and scuba is what started UiDive. He sets the vision and strategy, leads partnerships with dive centres and operators, and shapes the product around what divers and hosts actually need.
Lee Aplin
CTO
Chief Technology Officer
Lee is an engineer with more than 15 years of diving experience and a track record of taking products from idea to launch. He leads the technology behind UiDive, from the booking platform and host tools to security, reliability and the roadmap for payments and mobile.
Peng Jiashan
CFO
Chief Financial Officer
Born in China, Peng Jiashan has over five years in the financial sector, with experience in large-scale product marketing and supply. She leads UiDive's finance, budgeting and planning, and helps shape pricing, growth and our approach to Asian markets.
Interested in backing UiDive?
Tell us a little about you and we will share our deck, current numbers and plans. Early conversations with angels and seed investors are very welcome.
Email the teamThis page is for information only and is not an offer or solicitation to buy or sell securities, or financial advice. Any investment would be made only on the basis of formal documents, and early-stage investments carry a high risk of loss.